March 10, 2007

2005 Voga Italia Pinot Grigio, Calmasino, Italy

We're suckers for groovy packaging. I think our whole culture is. We'd buy shredded phone books if they were offered in a cool, well-designed container. While this wine is far from shredded phone books (not that far, actually) it was the interesting bottle design that inspired us to pick it up and bring it home. Honestly, the only thing that keeps wine bottles looking the way they do is tradition. It is a package that is desperate for creative thinking and innovation. The storage issue alone demands that the arcane wine bottle shape be revisited by the likes of Starck, Newson or Mattisimo.

This bottle is pretty cool. The cap hides a longer neck that utilizes a synthetic cork for the seal. Opening this bottle made me feel like we were drinking wine in the future. Like on a spaceship. Anyway, you have to admit that going this direction is a really cool idea. The bottled water guys figured this out like ten years ago and have been hiring rockstar designers to reinvent their packaging for awhile. I know people who buy VOSS because, and only because, of the bottle design... which is actually startlingly similar to this Voga bottle.

That made me want to visit the Voga website. I highly recommend checking it out. It made me want to gouge out my eyes. I embrace wine as lifestyle as much as the next scheming marketer, but I think Voga may be going just a little too far. As if the bottle design alone isn't sending a message, they have to drive it home with a blunt instrument.

Moving on, this wine is made from Pinot Grigio grapes, a classic Italian white varietal that generally makes for a crisp and refreshing wine. Perfect for hot summer days on the patio. The fact that we opened this bottle in the middle of winter with temperatures hovering around 0 degrees and about 20 inches of snow on the ground says a lot more about us than it does about the wine. Anyway, we poured this wine and set about deciphering it. The nose was tart, bright and full of lemon. Concentrated lemon, almost like lemon drops or preserved lemon... with that sugary element. It also smelled of flowers, lilac maybe, and sharp green apple. The palate offered similar flavors, but more round and lush and missing the sharp tartness of the nose. Definitely a light bodied wine. The finish was quick and dry. Because of the packaging we wanted this wine to be awesome. It isn't awesome, but it is pretty good and I could see enjoying this on a hot summer day while sitting on the patio. Or on our spaceship. In the future.

cost - $11.00

winecommando rating (1-10) - 7

1 comment:

Dr. Debs said...

I saw this in the store today and almost bought the damn thing just because of the looks. What got me, though, was that they used all that plastic for the top--then still stuck a synthetic cork in the bottle. Talk about packaging overkill. But cool. Unfortunately.